SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.

Complete SEO Course for Beginners: Learn to Rank #1 in Google ►

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer ( you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.


0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business

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#SEO #SearchEngineOptimization #SEOTutorial


  1. If you're new to SEO, I highly recommend digging through our SEO for beginners playlist ( We also have some helpful videos that will accelerate your learning here (

    We release new videos weekly here on SEO and marketing, so be sure to subscribe/follow to get updates ►

  2. I’m a Mass Communication graduate who is seeking a career for the Digital Marketing industry. I’m 23 and been working 2 years in the field of Engineering, which ain’t my thing at all so I’m thinking of a career switch, hopefully to pursue my own field and I literally know nothing about the Digital marketing industry let alone the SEO thing that they’re mentioning on every requirements so this is a great start to learn some basics. And wow, the explanations are so clear and very easy to understand for a beginner and slow-learner like me. Thankyou for this, Sam.

  3. I thought that Google does not approve of link exchanges since it is a "Link Scheme"?

  4. …I was just here to learn about SEO for a job, but then I realized how I can use this for my art business. Thank you so much, SEO-ing my art website is gonna be my first project.

  5. I never comment on Youtube but you are awesome and i wanted to thank you. Your videos are great. Better than any paid course .
    I wish you the best

  6. I have an interview today for an SEO apprenticeship, this helped me so much get a crash course in some talking points that may come up. Thank you so much!

  7. Case and point. I was not looking for keyword research but I was searching for SEO basics, which contains keyword research as a topic, and AHREFS made a tutorial for this. And now, they've won my business. Love it.

  8. This really helped thank u so much for this video. Great content on SEO. This helps beginners like myself to get valuable information.

  9. This is a course on keywords about search engine SEO, I have watched the videos in this course, I have successfully applied it to my website. Anyone who does online business must know SEO to get results. good results.

    Here's the course, let's develop together and start wisely:

  10. Seriously, thanks man!! you help me alllooooot with my master. It's supposed to be a "digital marketing course" but i couldn't understand it till I landed to your page. Thank you so much

  11. Why is the 't' in the middle of Toronto silent, but the 't' in the middle of photography enunciated? Except at 09:37 where 'Toronno' reverts back to Toronto???

  12. Interested! How can l contact you? I'm not good at tutorials! So I need someone who does the work, what are your rates?

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