What Is Search Engine Optimization / SEO



Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page & the video was created with Common Craft, which has many other great, short explainer videos like this at

41 comments

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  2. Thank you! You took something complex and made it simple. Thanks for providing this great video, I really like your way of explaining each and every point.

  3. Great video. You add beautiful graphics in the videos. Glad to watch this video. You knew well how to organize each section and the explanation is very interesting. It is a good reference guide.

  4. Wow, Your Content is very nice. I also working in digital markeitng field from last 3 years. Please check my video and give a honest feedback. Thanks

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  7. El SEO al estar inmerso en la dinámica evolución de las Tecnologías de la Información y de la Comunicación (TIC´s) es una de las disciplinas informáticas que ha sufrido constantes cambios y que seguirá transformándose a la luz de los nuevos desarrollos tecnológicos. Actualmente con el SEO se persigue lo que el propio Matt Cutts califica como “Search Experience Optimization” o lo que es lo mismo, todo por el usuario.
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  9. I’m frustrated
    Google used to give you results based on the popularity and matching of words.
    Now it gives you things that they want you to see.
    A lot of this is politically motivated sadly
    For example, aside from beliefs and what the truth is, if you type in “proof that the moon landing was fake” you think it would show videos and pages that are about it being fake.
    However, Google clearly wants to hide these and promote videos and pages that prove we went to the moon. So it will show you pages that mock people who think the moon landing was a hoax. Or it will show pages that prove it was real.
    Meanwhile, I did not search for this, but rather search for pages about the moon landing being a hoax.
    Google does this on all sorts of issues. Especially when it comes to controversial topics. Google censors topics that lean conservative, even though their CEO testified to Congress that this is not true. In fact a whistleblower who worked at google recently released a page of all the links to websites that they blacklist.
    I want a search engine that works like Google Used to long ago.
    Sadly, DuckDuckGo.com seems to have the same issues.

  10. Si el SEO no va a ser tu profesión, yo me lo pensaría mucho antes de gastarme los cuartos. El tiempo y el esfuerzo para aprender SEO no te lo va a quitar nadie, pero si puedes ahorrarte el dinero.
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  12. La relevancia de una página web se puede definir como su correspondencia con una determinada búsqueda, esto es, cuán bien responde a la duda o petición formulada por el usuario. El objetivo de Google y otros motores de búsqueda es dar el mejor servicio posible a los usuarios ofreciéndoles páginas que les resulten relevantes.
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