What is SEO and How Does it Work? (2021)



In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

#whatisseo #seo #searchengineoptimization

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Timestamps
00:00 Intro
01:00 What does SEO mean?
01:40 Example of SEO in Google search results
02:37 Biggest reason SEO is so important
02:58 How Google determines what gets on first page or search results
03:28 Is your site useful to the searcher?
03:57 Two ways to work on SEO for your website
04:07 On-Page SEO
05:07 Off-Page SEO

If you want to learn more about on-page SEO, check out our video here:

Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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29 comments

  1. I usually avoid commenting on videos, but I just wanted to say — thank you. Excellent video, clear and concise, and was not obnoxiously click-baity etc. Typically when I search virtually anything on the internet, I'm met with hundreds of videos with ridiculous titles and thumbnails that make baby goats weep in distress.

    Solid information, great production, and excellent diction while speaking. I was able to understand everything despite having a nasty headcold, which really goes to show just how straightforward and clear the video was.

  2. I don't know but whoever handles your comment section… they've done a fabulous job of answering all the comments and yes..this video has cleared my doubts about SEO. Thanks a ton 👍

  3. One of the best posts, I have ever come across. Not only did I learn a lot of hidden things but also some technical stuff. Keep uploading and encouraging us.

  4. Thank you for creating this super helpful video, it's not complicated to understand and the content keeps the audience interested.

  5. I found this page few days ago and it is amazing! I love it, how clear it is, how clear you speak and easy to follow. Many thanks for amazing work done!

  6. Hey thanks for this video! Quick question, how do you get your editing software to draw that green square around different search results?

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