WordPress SEO Tutorial for Beginners (Search Engine Optimization Basics)

In this tutorial, you’ll learn the basics of WordPress SEO and how to use its built-in features in combination with the Yoast SEO plugin.

WordPress is a content management system (CMS) which was commonly used as a blogging platform. But it has developed into much more than that.

It is now used by millions to create all sorts of websites from ecommerce websites to business websites and more.

WordPress SEO is no different than just regular search engine optimization. WordPress is a tool that makes traditional SEO techniques and strategies easier to implement and technically sound.

In this tutorial you’ll learn:

1. How to choose a WordPress theme without compromising technical SEO.
2. Whether you should choose HTTP or HTTPS as well as www vs. non-www versions.
3. The “optimal” permalink structure and how to set it up.
4. Basic plugin configuration for Yoast SEO.
5. The difference between posts and pages.
6. What the title and custom URL features mean from an SEO perspective.
7. On-page optimization best practices with the WYSIWYG editor
8. On-post/page Yoast SEO settings.
9. Using pages to manipulate your URL structure.

This is the first video in a two-part series. The next video will cover advanced SEO techniques using WordPress.

Additional Resources:
Best On-Page SEO Techniques ►
On-Page SEO Study ►


1:15 How to select a WordPress theme and domain versions
2:55 Set up the “optimal” permalinks structure
4:43 How to create a post and formate it with the WYSIWYG editor
7:36 Set up the on-post/page Yoast SEO settings.
8:44 Use pages to manipulate your URL structure.

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  1. Recently hired, as desktop support technician, things are slow, recently marketing person resigned who was in charge of WP site and Google ads, have no idea where to start 😳, they want to rank high on Google, I feel in a stalemate

  2. But to do all this we need to buy business plan, isn't it? With basic or premium plan it is not possible… Am I right?

  3. HI, thank you so much for sharing this video! 👍 Just a quick question, if I'm writing a Chinese blog post, should I use Chinese words in the permalink/slug or translate into English?

  4. Your videos are truly the best on YouTube, not only do you make SEO easier to understand but you show concrete examples of the tool. More videos about SEO content writing please 🙂

  5. for the site explorer, it only needed to buy the trial for searching the website can you help me where to find free tool to find site explorer?

  6. Thanks, Sam. My Relationship Counselling Ad showed #2 ( £217 Overall budget per month). 1 below betterhelp.com (£39K 0verall budget per month). Have a feeling it was an encouragement from Google but not sure. I have been following your content for a while. Still no T-shirt though 🙂

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